Nick Wilkins, 61, of Hopkinsville, Ky., is the owner of The Balloon-A-Gram Company where people can buy and rent costumes in Bowling Green. Wilkins also performs as Broadway the Clown, a character he created when he was 15. "Personal touch is a big thing that I thrive on," Wilkins said. "The biggest benefit I get is creating smiles and making people smile. Allowing them to forget the troubles they have. They're not thinking about the negative things."